Our history

Pizzaspade.com is part of Hälsinge trä & miljö, and the story of our pizza peels begins on a simple inn evening in Iggesund at the end of the 1980s, where our founder, Lennart Rosén, was asked to solve a problem. The pizza bakers at the inn struggled to handle their delicate pizzas in and out of the oven with the tools they had, and Lennart took on the task of designing the perfect solution. With precision and passion, he began exploring materials and shapes to create the optimal pizza peel. After several attempts, the first peel was born, which not only solved the problem but also preserved the pizza’s authentic shape.

What began as a simple problem-solving exercise quickly developed into something bigger when Lennart realized the potential of his creations. He presented his peels to well-renowned restaurant wholesalers, and it was an immediate success. From the Nordic countries, our pizza peels spread across the world, from Russia to Saudi Arabia and all the way to Italy, the homeland of pizza itself.

This is how Hälsinge Trä & Miljö was founded, where every pizza peel is manufactured with precision and expertise. We use only environmentally approved mahogany and high-quality aluminum to ensure that every pizza peel is outstanding in quality and performance.